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The client needed a premium e-commerce platform to sell their curated range of formal shirts and accessories for men across India. Their existing setup lacked a structured digital storefront capable of managing a large shirt catalog across multiple dimensions fabric type, style, sleeve length, and occasion while also communicating premium fabric quality to discerning buyers, and driving conversions through bundle deals, a Luxe Collection, and accessories pairings for the competitive Indian men’s formalwear market.
We developed a fully structured men’s formalwear e-commerce platform for The Formal Club on Shopify, featuring a multi-dimensional product catalog navigable by Fabric, Style, and Occasion . The platform includes a Luxe Collection for premium shirts, a Build Your Own Bundle tool, an Accessories section, New Arrivals, Bestsellers, a fabric education page, order tracking, a dedicated returns and exchange portal, wishlist functionality, customer account management, and strong promotional mechanics including Buy 3 Get 1 Free and a free tie set on orders above ₹7,000.
Shopify, HTML5, CSS3, JavaScript, Liquid (Shopify Templating), REST APIs, Cloud Hosting (Shopify CDN)
The Formal Club is an India-based men’s formalwear brand and Shopify e-commerce platform specialising in premium formal shirts and accessories. The platform offers a meticulously structured shopping experience allowing buyers to discover shirts by fabric, style, or occasion backed by a Luxe Collection, bundle builder, accessories range, and expert fabric education content. With strong promotional offers, a dedicated returns portal, and a clean brand-forward design, The Formal Club delivers a premium and trusted formalwear shopping destination for the modern Indian professional.
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