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The client needed a premium e-commerce platform to sell their multi-sub-brand beauty and wellness range directly to Indian consumers. Their existing setup lacked a structured digital storefront capable of organizing products across five distinct in-house brand lines Luxury, Cosmetics, Science, Natural, and Wellness while also communicating a premium brand positioning, showcasing innovative product firsts (India’s first 40% concentration perfume, India’s first perfume with a discovery set inside), and driving conversions through promotional offers and gifting bundles for the competitive Indian D2C beauty market.
We developed a fully featured premium beauty e-commerce platform for OG Beauty on Shopify, structured around five distinct product ranges . The platform features a new launches section, bestsellers showcase, quick search with popular product previews, fragrance gift sets and combo packs, gender-based browsing (Women/Men), and a free gift with every order promotion all backed by flat ₹15 off on prepaid orders above ₹499, customer account management, and social media integration across Facebook and Instagram.
Shopify, HTML5, CSS3, JavaScript, Liquid (Shopify Templating), REST APIs, Cloud Hosting (Shopify CDN)
OG Beauty is an India-based premium beauty and wellness brand offering a curated range of fragrances, skincare, cosmetics, natural products, and wellness supplements through a Shopify-powered D2C e-commerce platform. Organized across five distinct in-house brand lines, the platform positions itself at the premium end of the Indian beauty market with innovative product firsts, high-concentration perfumes, discovery gift sets, and science-backed skincare. With strong promotional mechanics, a free gift with every order, and a clean brand-forward shopping experience, OG Beauty delivers an accessible luxury feel to Indian beauty consumers.
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