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The client needed a purpose-driven e-commerce platform to sell culturally-inspired and meaningful jewellery to Muslim and Middle Eastern communities as well as a broader audience seeking identity-rooted accessories across the US and globally. Their existing setup lacked a structured platform capable of showcasing faith-based and culturally significant jewellery collections (Islamic, Palestinian, Arabic), custom personalized pieces, gender-specific product filtering, bundle building tools, and a brand storytelling experience that connected deeply with their community-driven mission beyond just selling products.
We developed a fully featured jewellery e-commerce platform for ZUDO on Shopify, built around their core identity of culturally-inspired and meaningful jewellery. The platform features gender-segmented collections for Women (necklaces, hand chains, bracelets, rings, earrings) and Men (necklaces, bracelets, rings), along with dedicated cultural and faith-based collections including Islamic Jewellery, Palestine Collection, 4 Quls, Ayatul Kursi, and Verily With Every Hardship. The store includes a custom jewellery section, a Build Your Own Bundle tool, personalized pieces, clearance, and a rich brand section featuring their story, mission, ZUDO Talks Podcast, brand ambassador programme, and a Palestine charity donation integration. Promotional mechanics include a buy-3-get-1-free bundle offer and free US shipping on orders over $75, with full social commerce integration across Instagram, Facebook, YouTube, Pinterest, and TikTok.
Shopify, HTML5, CSS3, JavaScript, Liquid (Shopify Templating), REST APIs, Cloud Hosting (Shopify CDN)
ZUDO is a US-based culturally-inspired jewellery brand and Shopify e-commerce platform, offering meaningful necklaces, bracelets, rings, earrings, and hand chains rooted in Islamic faith and Middle Eastern cultural identity. The platform serves both women and men with curated collections from Ayatul Kursi and 4 Quls pieces to a dedicated Palestine Collection with charitable giving integration alongside custom and personalized jewellery, bundle building, and a purpose-driven brand experience featuring their mission, podcast, blog, and ambassador community. ZUDO goes beyond selling jewellery by building a platform where culture, faith, and identity come together in every piece.
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